Tourist Tips while Preparing for Web Travel
Make Your Home Page a Camping Travel Destination Hit!
It is said in advertising – there is no such thing as ‘bad’ publicity. This concept holds true for the web. With the millions of page campsites and public and private internet campgrounds available out there today, there is no ‘bad’ way to attract attention of your potential guests and fellow camper viewers. Do WHATEVER it takes to make your site unique enough so that visitors will want to explore it, pitch their tent AND come back again and again. Repeat Visitation is a GOOD thing. A common attitude of web surfers is WIIFM – What’s In It For Me? Make sure your site answers this question! Try marketing ‘hot spots’ that make your site ‘sticky’ such as: unique design, informative databases, jokes, tips, games, or multimedia, i.e. the sparkling swimming pool, park like setting, and color tv special amenities of motels in days gone by. These are some things that HOME-CAMP recommends.
Look to Competitors
One of the best aspects of the Internet is that it equalizes the playing field. A small company can make themselves seem just as important and capable as a larger competitor just by having an impressive Web Site. Search the web for sites related to your industry (competitors, suppliers, customers) to see what is expected of you and how you can stand apart. But don’t stop there. Also look at ‘cool’ sites unrelated to your industry just to what’s considered state of the art.
Do lots and lots of ‘Trip Planning’
If we have learned one thing from developing both small and large scale sites, it is PLAN AHEAD! Get out your GPS and maps. Think everything through on paper first. This is why we like to build a full scale assessment into every project we take on. Methodology and Strategic Analysis are there for a reason. The more you think things through at the start, the less likely you are to have costly last minute changes or corrections.
These are the types of information visitors typically look for at web sites. Have quality Product information with Meaningful diagrams, Illustrations and photos and definitely include product usage tips. A good site includes On-line ordering and even Investor information with company and partner profiles. A few pages that include Technical support and FAQ, frequently asked questions. A nice thing to add is a sidebar with Customer testimonials. We also encourage the inclusion of general industry information with Links to additional information offsite. that last thing that many people forget to include is Complete Contact Information. that is a must!
Keep it Easy
Although the latest trend are pushing the envelope of design, keep your information well organized and don’t bury it too deeply. Try keeping the architecture broad and shallow as opposed to narrow and deep. If information is well organized, a visitor should find value in 3 clicks or less.
Keep it Fresh
At the same time, don’t be afraid to use color or graphics to define your site. Too much text and too little thought to design makes for a boring site that turns people away. It is always a great idea to consider updating your site regularly to encourage repeat visitation. Weekly or monthly newsletters are a great to encourage repeat visitation. You will notice that many of the more prominent sites revitalize their design through updated pictures or even periodic re-design. If you take any of these routes, always ensure that the navigation is well thought out in advance.
Although errors do get by even on well-proofed projects, do try and be aware of both spelling and grammatical errors. And do not build what is known as a ‘Dead End’ site. Provide links to other sites where appropriate.
Market Your Site
Here are some tips for marketing your website. Register with at least the 10 major search engines and wherever and whenever else you can. If you have favorite websites, propose hyperlink agreements with other companies to increase traffic. Drop announcement or ‘threads’ in the appropriate newsgroups. Include an optional site registration and set up a mailing list to advertise updates. Share links with similar sites in a circular ‘chained’ formation.
Think off the internet. Use non-web media advertising. Put your URL on all stationery, cards, brochures, advertising, etc. and if you have a budget, work with a Direct Marketing firm that specializes Web Promotion.